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Thread: PPC Marketing Channel

  1. #1
    Join Date
    May 2016

    Default PPC Marketing Channel

    Does anyone have any experience with Pay Per Click marketing?

    I'm trying to decide if I should use Google AdWords or Facebook?

    If anyone has used both and would care to share the results, that would be much appreciated.

    Jim O'
    Boise Lawn Experts

  2. #2
    Join Date
    Nov 2016

    Default Re: PPC Marketing Channel

    Adwords works, once you know how to do it right- but you can easily spend a couple $K just figuring out what works.

    FB is super easy to target, and the clicks are much less expensive- but right now anyways, they just can't deliver the same amount or quality of traffic as Google. They seem to get closer every day though.

  3. #3
    Join Date
    May 2017

    Default Re: PPC Marketing Channel

    Which PPC did you end up with? I believe on Google you can target on the specific location where your ads will show. Not sure if Facebook have that feature.

  4. #4
    Join Date
    Jun 2017
    united states

    Default Re: PPC Marketing Channel

    Hi BLE,

    Google Adwords and Facebook Ads both works. It really depends on your situation.

    Google Ads target your prospects by keywords and geolocation, while Facebook ads can target by demographics such as city, gender, age etc.

    The best way for us is to use both Google ads and FB ads.

    1. We set up an landing page for Google ads to capture 10% of prospects who will respond to the sales pitch.

    2. We use the Facebook custom audience feature to recapture the 90% of prospects who leave the landing pages.

    3. Retargeting the 90% prospects in Facebook ads and drive them back to website to become leads.

    This strategy works really well since it use facebook to retargeting the cold prospects and get really high conversion rate.

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