Tip On Advertising

[blade2blade]

hello all. heres a marketing idea. bout two weeks ago i signed my son up for little league baseball (which so happens to be with the same league that produced the L.L world series champs in 2002). i asked them if they accepted team sponsorships & of course they did. they gave me my own billboard on the outfield fence & my co. name & # on the backs of the players jerseys.i couldnt ask for better exposure because i drive past the fields & theyre always packed with parents,fans,etc..on top of this i sponsored my friends kid & her soccer team (ymca). they too are putting my co. name on their jerseys & doing a write up on my co. to put in a brochure that they send to over 15,000 homes in the area. both of these sponsorships for mere "pennies". moral of the story, check your local little leagues for sponsorships.

[Mo Green]

Great idea, but what is your definition of "mere pennies".

[chriscampbell]

Does anyone do cold calling to pick up customers? I talked to a guy who did this in the Ohio valley and he picked up thousands of customers for fertilizing this way. He ended up selling all his clients to chemlawn for x amount of dollars.

[blade2blade]

mo green, what i meant by "mere pennies" is that i got some good advertising for what most would consider cheap compared to the cost of a week long classified ad or time spent hanging door tags.

[landscaper16]

Does anyone do cold calling to pick up customers? I talked to a guy who did this in the Ohio valley and he picked up thousands of customers for fertilizing this way. He ended up selling all his clients to chemlawn for x amount of dollars.

By "cold calling" you mean good old fashioned door to door? That is my fav. way to get more jobs if I have the time. In the winter I do tree removal, just look for dead or ugly trees in people's yard and offer them a free bid!
If I see a promising property in the summer, I like to stop and at least get to know them, then offer a competitive bid.

[chriscampbell]

I meant like having a few telemarketers in a room making calls and seeing if they are looking for anyone to mow their lawn this summer. Then you can try to schedule a free visit with them to give them a estimate. I have never heard of anyone doing this in the lawn maintenance industry. Has anyone tried this approach. Thanks. Chris

[landscaper16]

Never tried it. Might work though... depends on how people in your area react to telemarketers.

[JeffM]

You better make damn sure that they are not on any state/federal "Do Not Call List" before you dial the number...

[Team Gopher]

Hi blade2blade,

That's great! Good for you for doing that.