What makes these logos great?

[Team Gopher]

What makes these logos great?

These are the top six logos as voted by you from the logos submitted to the Gopher Business Challenge. Let's see if we can learn from them.



What graphical elements do you like in these logos? Can you be specific? Tell us which logo and what in the logo really stood out.

What do you dislike? Again, please be specific.

[Scaper-S2k]

Personally, I think the best 2 are from ****** and Progressive.

I think a well designed logo should look just as good when produced with strictly 2 colors.

Rarely will you see a 'Big Name' company have a logo with fading colors, multiple shapes and sizes, and over 3 colors. And virtually all of them will look just as good when done in just white and black, not white, black, and grey.


For example, 'Hamons' tree above will not look as nice when reproduced in just black and white but the one by Progressive will look almost the same.

I like Fine Lines, but wonder if going from cursive to print font takes away from it a little. Especially with the 'L' in lines. It makes my eyes go a little nuts.

Luxury is okay, but I don't like the comma after 'lawn', and it might be just me, but I think the font is different? And (I hope no one gets mad), but the background immediately reminded me of that old sitcom called 'Hee Haw'. And I'm not sure I would associate that with luxury.

With Eager Beaver, the little critter looks too mean.



Just my opinions. None of it was meant to aggrivate anyone. And I DO like all of them for what they are.

[RRS]

I like Progressive's the best. Mainly because of the simplicitly of the design. Fine Line's could be O.K. but I don't like the fonts used. Luxury and Eager Beaver have too much of a cartoon look to them. ****** has a nice logo, but I never really liked the word "Lawnscapes". Hamons is alright, but it looks too generic.

Throw this one in there.

[lclandscapes]

[Saig55]

I just had mine created by kreativiteedesign@yahoo.com. I'm quite proud of it.

Here ya go....

[Team Gopher]

I hope these help you if you are going to be making a logo for your company. Please feel free to add more of your responses.

More reactions from other readers.

twins_lawn_care - "what makes them stand out is they look different and professional than anything you see everyday on your computer fonts, or regular magnets on trucks. they stand out as a high class branding. all real nice by the way, good logo's guys!"

tiedeman - "they are green, easy to read, fun looking, and pop out at you when you look at them"

tinman - "They are different & took a little imagination."

ALarsh - "I like luxury lawn. Has a good clean look to it. Not too busy and easy to read. It would also look nice on white trucks."

Soupy - "Luxury, and Eager Beaver. I like your logos, was printing cost considered when creating them. I noticed several colors and know that can get very expensive for some print media."

mtdman - "I like Progressive's logo. Classic and simple, stands out."

"I think a logo that is timeless -- does not look good today -- but will look good today and 30 years from now is important."

LonniesLawns - "You also have to look at your demographic. Luxury Lawn inc looks like it would appeal to a demographic seperate from what Hamons Custom landscaping would."

[Phil Nilsson]

The logos look "cute" but for the most part do nothing ... you're not looking to "entertain" with a logo ... consider two of the most successful logos in recent history ... the simple blue Ford oval and the simple blue letters ... I.B.M.

In other words a logo can do little to "make" a business ... the logo is built last ... not first.

Logos when used in connection with real small business (LCO are like this) can be more harmful than helpful ... why? ... logos are more thought of as a sign of a big business ... not a small business ... the case gets overstated when a fancy logo is attached to the "trades" as such ...

[Tiller1240]

Saig: Very nice logo. Whomever created that did a fine job.