Head Start Program, Project: Lightning Lawn Service

[Team Gopher]

Head Start Program, Project: Lightning Lawn Service

Here is the profile on Lightning Lawn Service:

I am 20 years old, i've mowed grass for other companies since I was 16 and just started my own this past june. I now have 31 full time customers that I do on the weekend and I work a full time job during the week to make ends meet. I think I could use all the help I can get to go full time this summer.
Thanks,
Mike (Lightning Lawn Service)




Review other Head Start Projects here.

[Team Gopher]

Business plan questions can be found here.

Business Plan

Business Description
- Give a one paragraph description of your business.
Lightning Lawn Service is a Owner operated business that just started in june 2004. I run a Residential and Commercial lawn business and currently have 30 full time accounts.
- Where is your business located? Cocoa, FL
- What services does your business offer? I offer complete lawn and landscape maintenance.
- What value does it add to the marketplace? Not every lawn service around here does lawn and landscape maintenance so I guess it adds value that I include Landscape maintance.

Management Abilities
- What are your qualifications? I’ve done lawn work for 4 years.
- How will your experience contribute to the success of your business? Very much, you really need to know what your doing in able to keep your customers happy with you.

Business Strategy
- What are the key strategic opportunities you have identified in your marketplace? A lot of new residential developments.
- How will your business take advantage of these strategic opportunities more effectively than your competition? Provide a more professional look to the potential customers.
- How do you intend to maintain your competitive edge? Keep doing good work.
- Describe the key challenges you face and how will you overcome them? Adding more customers this summer. ADVERTISING

Legal Structure
- Will your business operate as a sole proprietor, partnership, corporation or an LLC? Sole Proprietor
- How will your legal structure decrease your business's exposure to risk? I don’t know.

Financial
- How much will you personally invest in your business? So far I have invested about $11,000…I know in the future it will be much more.
- How much money are you seeking from banks? None
- How much money are you seeking from private investors? None
- How long until you plan to break even? End of next year
- How long until you plan on making a profit? After next year.
- What will your start-up costs be? Be specific, describe each and the cost. It was $11,000
- What is your sales forcast for each month of the entire year? List each month's goal. Right not I make about 1600.00 each month, This year I would like to increase that number by atleast 500.00 a month when the season hits.
- What will be your operating expenses? Be specific, describe each and the cost. I figure, about 30.00 a day in gas, 500.00 a year in maintenance to my machines, edger blades, oil, string, etc..
- What will your fixed costs be? Be specific, describe each and the cost. Not sure what fixed costs are?


Mission Statement
- What is your business? Lawn and Landscape Maintenance Company
- How will your business succeed? With good work.
- What values are important to your business? Making the customer happy.
- How does your business improve the lives of your customers' and employees'? My customers get to enjoy a beautiful lawn with no effort.

Marketing Slogan
- What is your marketing slogan? We’ll Be There in a Flash!!

Market Analysis
- What are the positive NATIONAL trends that will affect your business? Growing economy - What are the negative NATIONAL trends that will affect your business? High gas prices.
- How will you take advantage of the positive trends and deal with the negative trends? Add more customers in able to make up for the gas prices.

- What are the positive REGIONAL trends that will affect your business? Not sure.
- What are the negative REGIONAL trends that will affect your business? Not sure.
- How will you take advantage of the positive trends and deal with the negative trends? Not Sure.

- What are the positive LANDSCAPE INDUSTRY trends that will affect your business? Better Equipment every year.
- What are the negative LANDSCAPE INDUSTRY trends that will affect your business? Low ballers
- How will you take advantage of the positive trends and deal with the negative trends? Buy the better equipment, do better work than the other guy.

Customer Analysis
- Who are your target customers? (age range, education level, occupations, average home value) Most are elderly customers that are unable to do the work, other than that everyone is a target customer to me.
- What zip codes do they live in? 32926, 32927, 32780 and the surrounding ones
- What do your customers want? Quality work, at reasonable prices.

Competition Analysis
- Who are your competitors? Other lawn services.
- How many employees do they have? Varies from none to numerous crews
- What is their estimated sales volume? Any where from what I make to probably close to 1 million.
- What services do they offer? Lawn and Landscape maintenance, Landscape installation, spraying and fertilizing.
- What is the quality of their product? Poor to Excellent.
- What is the price range of their product? From 15 a cut and up or 50 a month and up
- Who are there customers? All ranges
- What are their strengths? Good equipment
- What are their weaknesses? Unreliable help
- Are they a direct or indirect competitor? Indirect I think, there is so much work to be done around here.

Labor
- How many employees will you start with? Full or p/t? none, just myself
- What will the hourly labor wage paid to employees be? I think I’ll start my first employee out a probably 8.00 an hour and depending on how good he is raise it up accordingly
- What will your total annual labor hours be? 40-50 hours a week from march to oct. 20 hours a week nov.-feb.

Equipment
- What equipment will be needed? A 52 stander, another blower and weed wacker.
- How much will it cost to obtain this equipment? Probably around 8k
- Where will you store the equipment? In my garage.
- How much will it cost to store the equipment? Free

Advertising / Promotion
- How will you advertise or promote your business? Flyers, business cards, yellow page ad, newspaper ad, word of mouth.
- How much will you spend doing each per year? 2k

[Team Gopher]

Thanks to our forum member Jennae for setting up Lightning Lawns sith his new business logo.



Here are mike's new tshirts as well.