Critique this draft of my first brochure!!

[GrassMaster]

Posted by Admin for Forum Member RandR.

I need everyone's help. This is a draft of my first brochure. I included my name on it, even though many of you advise against it. I included it because my name is very well known (not for lawn service) in the planned distribution area and I feel it may help to include it.

Thanks,

Russ

[mikeslawnservice]

Looks a little familiar also.

HHmmmm... Wonder where he got it?


Oh yeah, the "Targeting Women?: Brochures" thread.



Mike S.

[hamons]

Go pro

I highly reccomend spending the money to have a professional design your flyer. For less than $100 you could have a very professional flyer designed that would make you stand out from the competition.

I noticed a substantial rise in responses when using professionallly designed ads.

[Scott]

Honestly, it looks weak, very weak.
whatever happened to "Look like a professional, act like a professional, work like a professional and then get paid like a professional"?
If you're targeting $25 a pop lawns this may be what you want but if you're targeting the nicer neighorhoods you'll have to create something better than what ya have.
Ever get those flyers in the mail with tons of different company's advertising their stuff? The Domino's ad along with "buy Zoysia!" ads always catch my eyes. Hamon has the right idea if you're really serious about doing flyers.

Also they may get the impression that you'll be using a trim mower instead of a tractor/ztr/or larger w/b for their entire yard. How about an actual pic of you cutting your best lawn wearing your uniform and then have a few of your buds with shirts look like their working in the background.


I'd scrap it and start over. Spend some more time on the web researching sites that sell stuff and copy how they advertise their wares.

[justmjc]

Sorry, I'd pass on it as well. You need something to stand apart with. AT the very least, go by a printmaster or software program for like $15 and create a very nice looking flyer.

[RandR]

Thanks, guys. This was a VERY preliminary start. I churned this out on my Printmaster software. (I found it had pretty pitiful graphics for lawn care). The graphics will change, (my webmaster for my bass tournament trail has a killer system) along with at least a couple of other things. I was just fishing for some input on content, layout & wording. (Yes, some of the wording should sound familiar. I can't always be the first one to turn a good phrase)!! LOL

Thank you again,

R&R

[blindarrow]

If you desired, I could take that and add a little bit of jazz to it.

Over 100 clipart CDs + Photoshop + Public Domain Pictures = Good flyer for you ;-)

[CCLS]

Re: Go pro

Originally posted by hamons
I highly reccomend spending the money to have a professional design your flyer. For less than $100 you could have a very professional flyer designed that would make you stand out from the competition.

I noticed a substantial rise in responses when using professionallly designed ads.

I couldn't agree more. Your image effects how productive your advertising will be. It is more than worth it to hire an outside marketing agency to do your advertising. I do not do any of my design work any more. I hire it all out. I focus on what I am good at (running a business) and let the marketing people do what they are good at.

[Littleriver1]

I have been advised by graphic designers not to use an arch when printing your name for advertising ( Bus. cards and ads). It is very hard for people to read so they don't read, they see. What they see is MacDonalds.

Bill