Advertising

[texas_aggie_98]

What advertising brings you in the most business? In other words, if you could only use one what would it be? Newspaper, phonebook, flyers, etc?

[Phil Nilsson]

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If only one method it would be "telephone" and aside from all the negative thoughts about telemarketing it works because unlike other forms ... <b>it allows two way communication.</b> You'll know immediately if you have a sales lead or not.

[texas_aggie_98]

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So Phil, would you be just calling people up randomly or do you already have a lead that these people are looking for someone who does landscaping?

[CCLS]

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I would also say a phone book ad would be my choice. The reasons being are that the phone book is distributed to almost everyone free of charge. It is a refrence book that people will hold on to for several years. Even your ad from 3 or 4 years ago can still draw potential business.

[Phil Nilsson]

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If by telephone I would purchase a list like those at www.infousa.com for residential ... for commercial calling I'd use the local Yellow Pages and call by business category such as motels ... restaurants ... real estate mgmt ... hospitals ... etc.

[AllieLawn]

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Phil? What is the response that should be expected from this? Is it alot of sure come on out and give an estimate or more of the Im busy please dont call here?

[Phil Nilsson]

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Response rates are not that important as a percentage of total calls. Land just one residential account, keep the customer for several years ... same with commercial ... maybe you make 100 calls but if you land a $25,000 a year contract from that? []

[AllieLawn]

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I dont know. I hate telemarketers. I cant see bothering potential customers as being a plus for my business. Sure the couple that you might get can have its worth, but what about the others that say no thanx and arent too happy that you called their house? That in it self could have a bad effect on your company. Right?

[Phil Nilsson]

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As bad as telemarketing may seem ... TruGreen built a huge business using telemarketing.

[andersc1]

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texas_aggie_98,
If I had to choose just one form of advertising, it would deffinately be the yellow pages. Because let's face it, word of mouth advertising is free.

Curtis

[AllieLawn]

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I can see telemarketing commercial bids, but Im just not to sure about residential.

[perfectpropertyservices1]

i advertise in a local paper that gets delivered to people once a week in their mails boxes. also i wentto all teh local nurseries and had them put me on there installation referallist... i have more business theni can handle and am booked till teh end of july.

Chuck
Perfect property Services Inc.

[grasschaser]

My first choice is the lettering on my truck.

My second choice would be the phone book.