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Please consider adding the word “Student†before your business name. This is especially effective for companies who focus on mowing/maintenance. The name “student†implies lower prices than “professional†companies, gives the customer a sense of charity by hiring a student, and preys on most customers’ idea the mowing does not require a professional.
In the early 90’s Jack D. set-up 2 competing “Student†companies; “Student Grasshoppersâ€, whose logo consisted of a grasshopper holding a lawnmower, and “Student Lawn Mowingâ€, which had a graduation cap hanging on a lawnmower.
Both companies did exceedingly well in the same marketplace. Both utilized “students†(generally unemployed alcoholics or drug users or recent immigrants and occasionally actual students) who were put on piece work and made to use their own vehicles, from van to min-van to station wagon to pick-up; cars were not allowed. Their vehicle was affixed with a magnetic sign from either of the two companies and the fact they were “students†erased any image problems their particular vehicle posed. Jack D. supplied the equipment.
Insurance issues became increasingly tenuous and Jack D. eventually sold the client lists for his first six figure profit in the green industry.
This venture worked because of a name.
In the early 90’s Jack D. set-up 2 competing “Student†companies; “Student Grasshoppersâ€, whose logo consisted of a grasshopper holding a lawnmower, and “Student Lawn Mowingâ€, which had a graduation cap hanging on a lawnmower.
Both companies did exceedingly well in the same marketplace. Both utilized “students†(generally unemployed alcoholics or drug users or recent immigrants and occasionally actual students) who were put on piece work and made to use their own vehicles, from van to min-van to station wagon to pick-up; cars were not allowed. Their vehicle was affixed with a magnetic sign from either of the two companies and the fact they were “students†erased any image problems their particular vehicle posed. Jack D. supplied the equipment.
Insurance issues became increasingly tenuous and Jack D. eventually sold the client lists for his first six figure profit in the green industry.
This venture worked because of a name.
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