Question for Jack D

[njnewbie]

Jack, assuming you were serious when you gave that list of names you weren't joking, (were you? i mean i can see the student one working and the 18 pro cuts if you live in a cheap area) I was wondering if there's any legal issues with changing your name depending on a neighborhood, as long as you report all income from it to the name you're registered under. I doubt there are, just checking. Thanks.

[Jack D.]

Mr. njnewbie, tailoring your companies name to target a market is highly effective. Using location names of a region such as Lakeshore Lawn Care, or even directional points such as East End Lawn Care will add instant familiarity and a sense of security for the customer.

Jack D. generally does not concern himself with legal issues; his motto is "It's not illegal unless you get caught". However, there is nothing illegal about operating under more than one name.