Selling Skills - don't come in a can
Reach up into the kitchen cabinet...for the can marked "selling skills", open it and learn how to sell? I don't think so. A "canned" sales approach sounds like a "script" somebody is reading during a telemarketing call. Be a person .. be a unique personality, just be yourself and reach the customer on a personal level. There is no being "sly" you learn "people skills" and selling skills automatically follow. Customers "read you" just like you "read them".
Some observations about selling...
1. You know within the first 2 minutes if a customer "likes you".
2. If it's a yes to number one above, the focus is entirely on "people", talk the job and price as the last item on the list.
3. If they like you, that's 80% of the sale, price is 10%, and reputation is 10%.
4. If you feel that you have in any way "repulsed" the customer, you lost the sale, so go home and ask yourself what you did wrong.
5. Some people are not immediately the "likeable type" and have trouble getting immediate acceptance by others. A shield, or veil goes up and a "wall" of resistance although not seen, is "felt". Those kinds of people make poor sales people. If you don't smile a lot, learn how!
6. Make eye contact with the customer as early as possible, the whole "tone" of customer and contractor "encounters" are right there "behind" those eyes. If you can't look them straight in the eye, nor they of you...you already have a "selling problem".
Reach up into the kitchen cabinet...for the can marked "selling skills", open it and learn how to sell? I don't think so. A "canned" sales approach sounds like a "script" somebody is reading during a telemarketing call. Be a person .. be a unique personality, just be yourself and reach the customer on a personal level. There is no being "sly" you learn "people skills" and selling skills automatically follow. Customers "read you" just like you "read them".
Some observations about selling...
1. You know within the first 2 minutes if a customer "likes you".
2. If it's a yes to number one above, the focus is entirely on "people", talk the job and price as the last item on the list.
3. If they like you, that's 80% of the sale, price is 10%, and reputation is 10%.
4. If you feel that you have in any way "repulsed" the customer, you lost the sale, so go home and ask yourself what you did wrong.
5. Some people are not immediately the "likeable type" and have trouble getting immediate acceptance by others. A shield, or veil goes up and a "wall" of resistance although not seen, is "felt". Those kinds of people make poor sales people. If you don't smile a lot, learn how!
6. Make eye contact with the customer as early as possible, the whole "tone" of customer and contractor "encounters" are right there "behind" those eyes. If you can't look them straight in the eye, nor they of you...you already have a "selling problem".



Comment