Yellow Page Ads, how well do they work?

[MASTERMOWER]

Ive never placed an yellow pages ad, today I signed up for the first time. Since I was a new customer and the deadline for ads is about a week away, they offered me this "great deal" for two ads in the yellow pages, one extra bold listing in the white pages, and also an internet listing of my ad....all for $90/ month. (thats $1080 a year) Does this seem like a lot? The ad is no more than 2"x2" and black and yellow. Now what im really wondering is how much response should I expect from them???? I dont what to be overwhelmed with calls since I still have a year left in college, but I want a few at least to make the ad worthwhile!! Any one out there have first hand experience with this??

[MGO]

I placed a Business Card size add this year....came out in March........already Grossed $19,000 off of it.

[Seascape]

I hope yours turns out better than mine. Mines a 4x4 and makes me miserable and costs abour $4500 per year. Ive done about 80k off it but i have weeded out probally over 1000 or more trouble makers. I get calls from some real morons and cheap skates.

My next ad will not include any maintenance items. I get better work out of my newspaper ad and my best work (high dollar) comes word of mouth.