sales pitches

[mikeslawnservice]

Hi guys,

It's been a few weeks since I've been on here. My computer does not like me anymore. Using a friends for now.

My question is: Could anybody give me some examples of a few good sales pitches? Almost 100% of my work comes from word of mouth. Most of the lawns in the beginning came from flyers and I bought several also.

Next year, however, I will be focusing on a little bit of a wealthier area.

Any response PERTAINING TO THIS MATTER would be much appreciated!!

Thanks,
Mike

[Lawngodfather]

Curb apeal

[mikeslawnservice]

please help

Anyone have any examples of a sales pitch. Mr Nillson, I'm sure you could help out here a little. Please!!!!

[Scott]

if you've found a target area, flood them with mailers,, very detailed and professionally designed mailers,, maybe a tri-fold, send them weekly or bi-weekly for a couple months.

[Elwood]

Be very honest, be very professional and tell them how "your boat foalts" so to speak. You don't need a pitch or a "dog and pony show". Tell them how good you are, tell them your price, give them some references and run with it. You just need to seperate yourself from the zillion scrubs out there and show them that you are a professional. Most people are smarter than most salesmen give them credit for.

Possibly offer them something for "FREE". I hate free, but it works. Don't give them too much, but maybe a free fertilizing application or something cheap if they sign a year long mowing agreement.

Have literature available to give to them. You need to show them your work. Most will rely on what you tell or show them because they are too lazy to go see what you have done.

www.postcardwarehouse.com has some very nice stuff at great prices.

For a few bucks more, but worth it, in my book are a mini cd that they just put in their 'puter and it shows them your work.

Scott is the guy to talk to about them. I have a couple samples and they are awesome!!

If you have a web site, make sure they know it. They will go look.

If you give an estimate, have nice looking forms, not post it notes or verbal prices. Explain to them in detail what you will do for them. Have a nice presentation folder as well.

Remember, if they are gathering estimates, the impression you leave with them (if they don't sign while you are there) is all you have to get them to go with you. You need to stand tall above the other estimates and companies that have spoken with them.

[Phil Nilsson]

"My question is: Could anybody give me some examples of a few good sales pitches? "

Forget a sales "pitch" that is old school.

Don't tell customers how good YOU are ... tell them how good THEY are and WHAT you can do for them. Get them to talk about their favorite subject which is themselves. If they like you initially that is 95% of ballgame.

Here ... read this Look for title Selling The Old Fashioned Way at this link: http://www.lawnserviceforum.com/show...&threadid=3683 it's the second subject from the top of thread.

Good luck,
Phil

[I am Me]

Value Add

It is all about value...i.e. "What's in it for me?"

Their home is an investment. They worked very hard to get it, most are proud of it, and most want to maintain its value for obvious reasons.

So why use a lawncare service?

Curb appeal and presentation makes up 20% of the homes value during a sale. A great lawn can make a mediocre home look better than it is; likewise a crappy yard can detract from a home and make imperfections standout... BIG TIME.

Lawn and landscape are cosmetics. Cosmetics are made to detract the eye, or catch the eye. Hide or accent...which do they need?

It also makes a statement about YOU the homeowner. If you care enough to make your lawn look that great, then the house must be in pretty good shape also. (not always true)

Most people also want to be admired for something. How many times have you driven by a place and said " That guy keeps a great yard."

So sell value, protecting an investment, admiration of friends, and if they have kids-healthy lawns make healthy playgrounds.

Just some thoughts.

[bbugged1]

Go with Phil on this one

When Im working a base I aways butter up the brass they love to hear how good things look and most who hire you have paid to have some scaping done . So let em know you care about Their property and you share their way of thinking.