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[Mark's Lawn Service]

Guy's,
I have been reading newspaper ad's and most people just put LAWN SERVICE - mowing, weed-eating, free estimates, and then phone #'s. I want to do a newspaper ad but I want people to look at my ad and say hey I want to call him before I call the others. What can I put in my ad that doesn't seem plain jane? Any suggestions???

[Ground Works]

Color

Color always stands out most ppl do not use color in there ads, also phil once said to use a different shape say make it round or triangle anythign to make it look different.... or somethign different to say like
"DO NOT READ THIS AD"
unless u want free time


Or soemthign like that

[Mark's Lawn Service]

Ok

My newspaper is only B & W, so can't put it in color. I might try different shapes, but I was wondering if I could put something on there that is catchy! I need some ideas!

[MSL, INC.]

Got a couple of suggestions: How 'bout BOLD print? What about a different type style? Bigger ad than everybody else is using? Can you get a box around your ad? Do anything which makes your ad different and stand out.
Now you've gotten them to notice your ad 1st what about a quick, brief description?
Are you insured? Are you present onsite at all times?(do you do your own work) How much experience do you have? maybe this can be something that sets you apart from the comp.
These are some suggestions which could work that I can think of. If ya want more you'll have to buy the book! LOL

[Phil Nilsson]

White letters on a black background might get noticed more and the word FREE is a powerful word. 100% satisfaction Guaranteed or you get it FREE! ... guarantee is another powerful word.

[Crazybama]

I think a name can make a difference too. It's funny but people will pick a service because of how the name sounds.