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today i put out roughly 250 fliers in an upper class neighborhood............i am offering a tiny 10% discount for all senior citizens and a special offer for all customers of 30% off of their 5th cut... this neighborhood is mostly people who currently have lawn services and i made it a point on the fliers of having affordable prices with very good work...........do you all think i will get some calls from this?????
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Hard to say....worth a shot.
Most probably, elderly people that are HAPPY with their service from existing lawn service are not going to switch....especially mid way through season.
Your best chance of picking up new customers would be from people that are mowing their own lawns and are tired of doing it...i.e. hot summer...etc. -
I would expect to get at least 3 calls out of 250 ... but if this were mid to late August I would expect to get 6 calls per 250 ... especially if the competition is using high school or college part time help ... usually these "students" like to "bug out" a week or so before returning to classes ... and take time off thus leaving the boss short of help and more likely to get behind schedule and draw complaints.Comment
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