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  • Newspaper Advertising ?

    i was wondering if it is good idea to advertise in the newspaper and if so they how (put it in the classifieds, or the regular paper).thanks for the help.

  • #2
    well for the money you sent on advertising will be lost depends on what area you are advertising if its a high residential richly place then you will be better off advertising then. its all about word of moouth that will spread like wildfire. i have 25 account and growing.

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    • #3
      I've had mixed results with advertising in the classifieds. My first year it helped me land 23 accounts, but the second year was a total waste of money. Not one call. After the second year I haven't bothered with it again.

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      • #4
        Cool Website Earth Dude!!
        Advertising in the yellow pages is expensive but does get results. Beeing seen is always great but the yellow pages does add up. BE PREPARED!! They are proud of those pages!!!!!
        Good luck! :p
        The green on the lawn and the green in your pocket live in happy harmony.

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        • #5
          Thanks br543oicu8! The website has also brought in business and helps shoppers to see the work they can expect to receive. The YellowPages is another can of worms. I totally agree that it's expensive. My ad costs between $8,000-$9,000 per year, but has already started to generate a lot of calls. This is my first year with the YellowPages and I'm anxious to crunch the numbers to see if it's worth it. Everyone says it produces a lot of tire kickers, but so does every kind of advertising. Even referrals can turn out to be tire kickers even though they have a higher sign on rate.
          In the end, if you're just starting out or already established, the best (and cheapest) way to advertise is flyers. It's also another way of targeting specific areas so you're not spending all your time looking through your windshield.

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          • #6
            i called the newspaper today and they quoted me a price of $6 a week for ads less than 20 words. that price sounds good if it brings in new customers. as far as flyers go, so far i have delivered around 500 flyers around town and put flyers with pull tab info in all the local businesses. the only problem i really have is that another mowing company keeps taking them down, they must be scared of a little competition. this doesn't really bother me much because i get all me flyers printed for free. they take one down and i put one right back up.

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            • #7
              Originally posted by work it
              My ad costs between $8,000-$9,000 per year, but has already started to generate a lot of calls.
              are u serious?!?! 8-9k?/yr

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              • #8
                Originally posted by Ryan Lemons
                are u serious?!?! 8-9k?/yr
                Very serious. Can you say "OUCH!"? The price takes into consideration the size of the ad, if it's color or b & ....er...yellow (lol), and how many books are distributed in the area you're advertising in. The customer rep told me that the book in Louisville generates over $18,000,000 for BellSouth. Incredible considering that Louisville is considered a small city.

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                • #9
                  i think for now ill just stick with word of mouth wich is by far much better for me plus in this one nieghborhood a homeowner put me on a yahoo list for free and everyone can look me up and there i am! im getting way more calls from that naighborhood than anywhere else and best of all its only 3mi away from my house wich is very nice im making more money there b/c of distance and dont have to spend on gas like crazy.

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